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2008年,奥运选手的决胜年,IT厂商的决战年。这一年,企业只可胜,不可败!若想宣传制胜,一定围绕奥运——全世界67亿人口,将近20%在中国;中国13亿人口,94.9%支持奥运!由于这个源自北京奥组委的调查数字远高于历届奥运会60%左右的支持率。因此国际奥委会特意在北京街头做了问卷调查,结果令他们大吃一惊:支持率高达97%!这是一场史无前例的国家奥运,也是企业绝佳的营销平台。围绕着北京奥运,IT厂商各显其能,而由此引发的营销风暴足以改变他们原有的市场版图。国际奥委会历史上第一个市场总监,世界上最具影响力的体育营销专家麦克尔·佩恩在《奥运大逆转》一书中表达了这样的观点:“美国全国广播公司进行的一项调查显示,85%的观众认为奥运会的赞助商是行业翘楚,80%的奥运赞助商专注于质量和完美。在为赞助商提供最大、最强的联合全球平台,来和自己的消费者连接起来这方面,再没有任何一项其他事物能够和奥运会相比。不管是消费者,还是重要的商业客户,不管你是处于中国的中部还是曼哈顿闹市区,都能够被奥运会吸引到同一个平台上来。”是的,商业需要奥运会。
In 2008, the winner of the Olympic Games, IT manufacturers decisive years. This year, the company can only win, invincible! If you want to propaganda win, we must focus on the Olympic Games - the world’s 6.7 billion people, nearly 20% in China; China’s 1.3 billion people, 94.9% support the Olympic Games! Organizing Committee’s survey figures far higher than the previous Olympic Games about 60% support rate. Therefore, the International Olympic Committee deliberately made a street survey in Beijing. As a result, they were greatly surprised by the fact that the support rate was as high as 97%. This is an unprecedented national Olympics and an excellent marketing platform for enterprises. Around the Beijing Olympics, IT vendors have their own capabilities, and the resulting marketing storm enough to change their original market territory. Michael Payne, the world’s most influential sports marketing expert, the first director of marketing in the history of the International Olympic Committee, expressed in his book The Great Reversal of the Olympics: “What the U.S. National Broadcasting Corporation A survey shows that 85% of the viewers think the Olympic sponsors are the industry leaders and 80% of the Olympic sponsors focus on quality and perfection. In providing the largest and strongest joint global platform for sponsors to connect with their own consumers There’s nothing else to connect with the Olympics, whether consumers or major business clients, whether you’re in central China or the Manhattan downtown area, can be drawn to the same platform by the Olympics Up. ”" Yes, business needs Olympics.