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合法适度诚实真实据了解,欧美国家的广告法明确指出,证人广告中的证言必须与真实相符,向消费者推荐产品或服务的认证,无论明星、名人,还是专家、权威人士,都必须是产品的真实使用者,否则便是欺骗。同时,如果证词广告暗示证人比一般人更有权威,也应有理有据,否则被视为违法。特殊领域明令禁止英国1995年1月16日公布了控制广告的新规定,尤其要严格控制针对儿童、饮酒者和减肥者的广告。广告标准局发言人卡罗琳·克劳福德说,
Legality, Moderateness, Truth, and Truth It is understood that the advertising laws of Europe and the United States clearly state that testimony in witness advertisements must be consistent with reality. The certification of products or services recommended to consumers must be a product of stars, celebrities, experts, and authorities. Real users, otherwise it is deception. At the same time, if the testimony advertisement implies that the witness is more authoritative than the average person, it should also be justified, otherwise it is deemed to be illegal. Special areas have banned the United Kingdom from promulgating new regulations for controlling advertisements on January 16, 1995. In particular, advertisements for children, drinkers, and dieters must be strictly controlled. Advertising Standards Bureau spokesman Carolyn Crawford said