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本文根据市场营销学原理，从宏观环境、市场调查、产品组合、促销技巧等方面对近现代回族经济中的市场学思想进行了全面深入的探讨。文章认为，对回族经济发展中市场学思想遗产加以整理与研究，不仅具有填补回族经济思想研究领域空白的理论意义，同时更具有在社会主义市场经济条件下对促进少数民族经济发展的可资借鉴的现实意义。
Based on the principle of marketing, this article has a comprehensive and in-depth discussion on the marketing thinking in the modern Hui economy from the aspects of macroeconomic environment, market research, product mix and promotion skills. The article holds that sorting and studying the heritage of market thoughts in the economic development of the Hui nationality not only has the theoretical significance of filling in the gaps in the research field of Hui nationality’s economic thinking but also provides reference for promoting the economic development of ethnic minorities in the socialist market economy The practical significance.