消费做为人类社会经济活动的重要组成部分,很大程度上已经改变了社会生活。“消费”在现代商品经济浪潮中已经被无限的放大和符号化,当一个社会中消费成为主导后,就可以称之为“消费社会”。本文通过我国礼品包装的过度浪费现象分析消费社会的两大危机——生态环境危机和意义(信仰)危机,并就此对消费伦理和设计伦理进行一定阐述。 Consumption as an important part of human social and economic activities has largely changed the social life. “Consumption” has been magnified and symbolized indefinitely in the wave of modern commodity economy. When the consumption in a society becomes dominant, it can be called a “consumer society.” This article analyzes the two major crises of consumer society - crisis of ecological environment and crisis of meaning (belief) through the phenomenon of excessive waste of gift packaging in our country, and expounds the consumption ethics and design ethics.