标志和商标设计,是现代化大城市建设中一项不可忽视的工作,从每个城市所见的企业标志和产品商标的数量多寡,水平高低,即可知道它的经济和文化的发展程度。在交通偏僻、工商业落后地区,无论标志或商标,都是不易多见的,即使有一些陈旧的设计,也不会产生什么吸引力和良好效果。随着我国改革开放不断深入,发展社会 The design of logos and trademarks is an important task in the construction of a modern metropolis. The economic and cultural level of development of a metropolitan city can be known from the number and level of corporate logos and product marks seen in each city. In remote areas and the backward areas of commerce and industry, whether it is a logo or a trademark, it is not easy to see. Even with some obsolete designs, it will not produce any attractiveness and good results. With the deepening of China’s reform and opening up, the development of society