公共关系是一种独特的管理职能,它帮助一个组织与其公众之间建立和保持相互沟通、了解、接受与合作的渠道,参与问题和纠纷的处理,将公众的意见传达给管理部门,并作出反应,明确与加强为公众利益服务的管理责任,它还作为监视预警系统,帮助管理部门预先做出应变准备,与社会动向保持一致, Public relations is a unique management function. It helps an organization to establish and maintain channels of communication, understanding, acceptance, and cooperation among an organization, the handling of issues and disputes, the public’s opinions to the management, and the Responsiveness, clarifying and strengthening the management responsibility for serving the public interest. It also serves as a monitoring and early warning system, helps the management department to make preparations in advance, and is consistent with social trends.