2008年北京奥运会使得我们更加认识到了发展体育产业对国民经济的深刻意义,随着改革开放的深入,我国体育产业的发展也初具规模。但是作为一个朝阳产业,它还存在着许多发展的弊端,我们应该首先从转变政府职能入手,彻底的解放思想,转变观念,寻找出制约发展的问题点和突破口,探讨出一条特色的发展之路。 The 2008 Beijing Olympic Games made us more aware of the profound significance of developing the sports industry to the national economy. With the deepening of reform and opening up, the development of China’s sports industry has begun to take shape. However, as a sunrise industry, there are still many drawbacks to its development. We should start with changing the government functions, emancipate our minds completely, change our concepts, find problems and breakthroughs that restrict development, and explore a characteristic development path .