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广告本质上就是一种文化。广告文化一个重要特性就是民族性,而企业文化则是一种具有企业个性的普遍现象,是企业形成的一种人们共享的价值观念和行为准则。CI策划——广告文化与企业文化的交汇点。所以在做食用油公司的视觉识别系统设计时,把握现代平面构成与色彩构成最大特点,就是从人们生理、心理、思维、审美结构及其需要、行为出发,以审美倾向为主导,带动情感倾向、理性倾向,来深层次的挖掘体现企业文化理念——绿色、环保、健康。
Advertising is essentially a culture. An important feature of advertising culture is nationality, and corporate culture is a common phenomenon with corporate personality, is a kind of business to create a shared values and codes of conduct. CI Planning - the intersection of advertising culture and corporate culture. Therefore, in the design of the visual identification system of the edible oil company, grasp the most prominent feature of the modern plane composition and color composition is to start from the physiological, psychological, thinking, aesthetic structure and the needs and behaviors of people, take the aesthetic tendencies as the leading factor and drive the affective tendencies , Rational tendency, deep excavation reflects the concept of corporate culture - green, environmental protection, health.