“形象工程”,是指能够借以树立自身形象的工程,这一“自身”,既可能指个人,也可能是集体(地区或部门)。一个领导者如果着想造福群众和地区发展,量力而行地搞些“形象工程”,以改善和塑造好整体形象,应该说是件好事。然而,目前的很多“形象工程”的声名不 “Image Engineering” refers to a project by which one can establish one’s own image. This “oneself” refers to both an individual and a collective (region or department). If a leader considers the benefit of the masses and the development of the area, it should be said that it is a good thing to do some “image engineering” in order to improve and shape the overall image. However, many of the current “image projects” are not famous