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对于地方电视台来讲,构筑文化创意产业核心竞争力是提升自身竞争实力的重要保障。在文中从我台实际情况出发,就我台在大型电视活动策划上的经验进行介绍,以期可以为地方电视台构筑文化创意产业核心竞争力提供借鉴。
For local TV stations, building the core competitiveness of the cultural and creative industries is an important guarantee for enhancing their competitive strength. Based on the actual situation in Taiwan, this paper introduces my experience in the planning of large-scale television activities in order to provide reference for local TV stations to build their core competitiveness in cultural and creative industries.