行业背景中国空调行业经过20年的发展,市场持续扩大。在经历了多年惨烈血腥的价格大战之后,特别是经历了2007年的空调市场大洗牌之后,如今的空调市场竞争已经演变到了品牌决胜的时代。目前,有能力参与竞争的空调品牌逐步集中化,已形成了较高的品牌集中度,10大品牌占据近80%的市场,而三大品牌占据近半市场,优势明显。无疑,这对于位居第二军团之 Industry Background China's air conditioning industry after 20 years of development, the market continued to expand. After years of fierce bloody price war, especially after the air conditioning market in 2007 experienced a major reshuffle, the air-conditioning market competition has now evolved to the era of brand winning. At present, the air conditioning brands capable of participating in the competition are gradually centralized, and a high degree of brand concentration has formed. Ten major brands account for nearly 80% of the market, while the three major brands account for nearly half of the market with obvious advantages. No doubt, this ranks second in the army