汉堡界的豪门麦当劳,迫于当地需求,在印度开设了全球第一家全素餐厅。招牌产品巨无霸汉堡将是其第一个素食改造产品。麦当劳作为赛百味之后的世界第二大快餐品牌,随着市场发展的需求,近年来越来越多地把注意力放在了本土化进程的研发上。在印度,虔诚的印度教徒认为牛是神圣的,避免牛肉,而穆斯林则视猪为圣物,不吃猪肉,但是这两种教派的信徒都接受素食。为了迎合当地人的口味,麦当劳在当地餐厅提供更多种类的沙拉和健康食品,其菜单上有半数食品为素食。在印度的麦当劳餐 McDonald’s, a wealthy burger community, was forced to open its first global vegan restaurant in India under local demand. The signature product, Big Mac, will be its first vegetarian rejuvenation product. As the world’s second largest fast food brand after Subway, McDonald’s has increasingly focused its attention on the development of the localization process in response to the demand of market development in recent years. In India, devout Hindus consider cattle sacred and avoid beef, while Muslims regard pigs as sacred things and do not eat pork, but both religious believers accept vegetarian foods. To cater to locals tastes, McDonald’s offers more variety of salads and healthy foods at local restaurants, with half of the menus on the menu being vegetarian. McDonald’s meal in India