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随着技术的不断进步和受众的多样化需求,手机媒体化特征愈发凸显。作为一个媒体,手机有着极其广泛的“人缘”。但是,其巨大的受众群和无穷的发展潜力却与相关理论研究的匾乏形成了鲜明的反差,导致手机媒体化发展过程中出现的诸多问题,只有解决这些问题才可以更好地开发和利用手机媒体这一资源。
With the continuous improvement of technology and the diversified needs of the audience, the characteristics of mobile media have become increasingly prominent. As a media, mobile phones have a very wide range of “popularity.” However, its huge audience and infinite potential for development are in stark contrast to the lack of theoretical research, leading to many problems that arise during the development of mobile phones. Only by solving these problems can we better develop and utilize them Mobile media this resource.