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同行是冤家,这句话在竞争激烈的个人美容护理产品市场上再次得到了印证:赫赫有名的宝洁和高露洁棕榄在新近开辟的家用非牙膏牙齿洁白产品领域狭路相逢。虽说一家经销洁白牙贴,另一家叫卖洁齿美白液,可相同的目标群体还是让两家的火药味日渐浓烈。终于,随着佳洁士“牙贴效果三倍于美白液”等不实宣传的出台,双方的矛盾也不得不到法庭去解决。2004年12月,上海市第二中级人民法院判决宝洁(中国)有限公司的行为构成不正当竞争,才给这桩纠纷下了个是非定论。
Peer is an enemy, this sentence again in the highly competitive personal beauty care products market has been confirmed: the famous P & G and Colgate Palmolive in the newly opened home non-toothpaste teeth whitening products meet in the field. Although a distribution of white tooth paste, another selling tooth whitening solution, the same target group or let the smell of the two increasingly thick gunpowder. Finally, with the Crest “tooth sticking effect three times in the whitening liquid ” and other false propaganda, the contradiction between the two parties also have to go to court to resolve. In December 2004, Shanghai Second Intermediate People’s Court ruled that the behavior of Procter & Gamble (China) Co., Ltd. constituted unfair competition, which gave a non-definitive conclusion to this dispute.