康师傅——这家中国内地最大的方便面生产商,靠一个专攻地方口味的神秘团队和他们研发的200种产品,成功挽救了不断下滑的业绩。他们是如何做到的呢?2010年4月的某天,广州一家餐馆里来了这样一群食客:他们只点一种食物,每人一份。每个人都对端上桌的食物浅尝辄止,反而用更多时间记录、讨论,还不时在碗中挑挑拣拣,似乎在寻找什么。 Master Kong, the largest instant noodles producer in the Chinese mainland, successfully saved its declining performance by relying on a mysterious team that specializes in local tastes and the 200 products they developed. How did they do it? One day in April 2010, a group of diners came to a restaurant in Guangzhou: They only ordered one food, one for each person. Everyone is tempted to taste the food served on the table. Instead, he uses more time to record, discuss, and pick and choose from time to time in the bowl. He seems to be looking for something.