论文部分内容阅读
在消费主义狂潮席卷下,越来越多的人不再依赖劳动创造价值来建构身份,而主要通过消费商品所蕴含的符号价值获取身份认同。小资作为市场经济发展的产物,市场区隔的结果,品牌消费成为其用以界定身份的通行证。文章深入剖析了品牌与小资身份认同之间的内在关联,深刻阐释了通过品牌消费建构小资身份的负面效应。
With the frenzy of consumerism, more and more people are no longer relying on labor to create value to construct their identity, but gain their identity mainly through the symbolic value inherent in consumer goods. As a result of the development of market economy and as a result of market segmentation, petty bourgeoisie has become its passport for defining identity. The article analyzes in-depth the intrinsic connection between brand and petty bourgeoisie, deeply explains the negative effect of constructing petty bourgeoisie through brand consumption.