兵法曰:知己知彼,百战百胜。“商家们要想在日益激烈的市场争夺战中取胜,就必须充分地运用本身的情报(经营信息)与顾客的情报。于是,一种崭新的营销观念——客户资料库就产生了。它已成为当前国外猎取顾客的有效方法。一、市场的反大量化,资料库营销应运而生塔夫勒在其所著的《第三次浪潮》一书中,第一次提出”反大量化“一语,他指出大众市场已经开始以相乘的速度分化成若干小市场,产品须具有可供选择、式样多、种类繁、尺寸全、颜色广和能像订做一样,切合消费者意愿的功 The art of warfare: knowing yourself and knowing oneself and winning all battles. ”Businessmen who want to win in an increasingly fierce market battle must fully use their own intelligence (business information) and customer intelligence. So a brand new marketing concept - the customer database is created.“ It has become an effective way to hunt customers abroad.First, the market’s anti-bulk, database marketing came into being and Tufler in his book ”The Third Wave“, the first proposed ”Anti. In the phrase “large quantity,” he pointed out that the mass market has begun to differentiate into several small markets at a multiplicative rate. Products must be available for selection, style, variety, size, color, and customization. The power of the consumer’s will