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一个企业同时进入多种产业、多种经营领域,对于企业分散风险,利用多种获利机会,改变获利方式和增强获利能力是十分有益的,这种投资战略也被称为企业的多元投资战略。但是,这种战略运用不当也会导致投资失误,从而给企业带来严重损失。从现实的状况来看,有些国有企业在运用多元化投资战略时,往往投资行为不规范,或者偏重于投资行为,忽视投资后的管理。这种错误的多元化投资行为,没有给国有企业带来一定的效益,反而加重了国有企业的亏损。也就是说,多元化投资战略是一个好东西,但也是一面双刃剑,关键还要看企业能不能用好它。上海浦东汽车运输总公司运用多元化投资战略的一些具体做法,颇有几份启示。
An enterprise into a variety of industries at the same time, a variety of business areas, for companies to diversify risks, the use of a variety of profit opportunities, change the profitability and enhance profitability is very useful, this investment strategy is also known as multi-enterprise Investment strategy. However, improper use of such a strategy can also lead to investment mistakes, resulting in serious losses to the enterprise. From a realistic point of view, some state-owned enterprises tend to adopt irregular investment behaviors when investing in diversified investment strategies, or they lay stress on investment behaviors and neglect the post-investment management. This erroneous diversified investment does not bring certain benefits to state-owned enterprises, but aggravates the losses of state-owned enterprises. In other words, the diversification of investment strategy is a good thing, but it is also a double-edged sword, the key depends on whether the enterprise can make good use of it. Shanghai Pudong Motor Transport Corporation diversified investment strategy to use some of the specific practices, quite a few enlightenment.