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由于信息化时代的发展,微博凭借自身的实时性、自主性以及平民化特征,已经成为人们生活中必不可少的信息工具,而且当前微博的用户在高校的学生群体中比较广泛。因此,对于高校图书馆来说,应该借助这种新型互动平台,与读者的距离拉近,使图书馆服务工作更加民主与合理,以此促进图书馆服务信息能力的提升。因此,本课题主要分析了高校图书馆信息服务营销模式的定义与重要性,并提出了微博平台的高校信息服务模式应用的合理举措,以此能够促进我国高校图书馆的服务更加合理与完善。
Due to the development of the information age, with their own real-time, autonomy and the characteristics of the common people, microblogging has become an indispensable information tool in people’s lives, and the current Weibo users in the college student groups more widely. Therefore, for university libraries, we should make use of this new type of interactive platform to narrow the distance with the readers and make the library service work more democratic and reasonable, so as to promote the improvement of library service information ability. Therefore, this topic mainly analyzes the definition and importance of the information service marketing mode of university library, and puts forward the reasonable measures that the microblogging platform applies to the university information service mode, so as to promote the service of our university library more reasonable and perfect .