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伴随着我国社会主义市场经济制度的建立和不断完善,我们可以很明显地发现体育产业化的发展正在不断成熟。近年来,随着社会改革的不断深入和市场经济的蓬勃发展,体育也开始显现其市场经济环境中的产业性。由事业发展变化为产业,不仅是概念上的转变,也给体育界注入了新的活力,体育逐渐趋于时尚化、生活化,原有的政治意义正不断淡出人们的观念视野,取而代之的是更多的娱乐色彩。
With the establishment and continuous improvement of China’s socialist market economic system, we can clearly see that the development of sports industrialization is maturing. In recent years, with the deepening of social reforms and the vigorous development of the market economy, sports have also started to show their industrialization in the market economy. The change from career development to industry is not only a conceptual change, but also infuses new vitality into the sports world. Sports gradually become fashionable and life-oriented, and the original political significance is constantly fading out of people’s concept of vision. Instead, More entertainment colors.