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图书馆营销自20世纪70年代提出以来,已经过了数十年的发展,已成为图书馆学理论研究中的一个重要领域,也是当代图书馆在实际工作中的重要一环。近年来,学术界有关图书馆营销的论文数量日渐增长,本文在分析图书馆营销研究论文发表情况的基础上,从中外两个角度,对图书馆营销研究的进展情况及主要观点加以概括和综述,借此揭示近年来对图书馆营销的热点及现状,并对图书馆营销的实践提出一定的建议及意见。
Library marketing has been developing for decades since its introduction in the 1970s. It has become an important area in the study of library science and an important part of contemporary library work. In recent years, the number of academic papers on library marketing is growing. On the basis of analyzing the publication of library marketing research papers, this paper summarizes and summarizes the progress and main points of library marketing research both from home and abroad , In order to reveal the hot spots and current situation of library marketing in recent years, and put forward some suggestions and opinions on the practice of library marketing.