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中国的建材销售市场正逐渐从传统的摊位制建材市场转为有一定品牌支撑的建材超市,家电,主要是小家电,特别是厨卫家电,近二、三年来,已逐渐走进一些大型的建材超市,并成为家电企业除传统百货和家电专营店(包括家电连锁企业)之外的又一个销售渠道。 开始时,建材超市引进厨卫家电,在观念上可能只是作为建材家居的一种补充,但随后就显示出一定的生命力,在厨卫家电的销售中较为稳定地占据着一定的市场份额,成为家电连锁企业不可小觑的一个劲敌。 家电连锁企业,依靠其规模、专业、品牌和营销,在家电零售业占据着大部
China’s building materials sales market is gradually shifting from the traditional booth building materials market to a certain brand of support for building materials supermarkets, home appliances, mainly small appliances, especially kitchen appliances, the past two or three years, has gradually entered some large Building materials supermarkets, and become a home appliance business in addition to traditional department stores and home appliance franchise stores (including home appliance chain enterprises) and another sales channel. Initially, the introduction of kitchen appliances, building materials supermarkets may conceptually just as a supplement to building materials, but then showed some vitality in the sales of kitchen appliances more stable occupy a certain market share, a Home appliance chain enterprises should not be underestimated a rival. Home appliance chain, relying on its size, professionalism, brand and marketing, occupy the majority of appliance retail industry