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在数字技术和网络技术的推动下,爱思唯尔、施普林格、贝塔斯曼等著名国际出版集团都积极拓展数字出版业务,形成了多元化的数字出版业态,同时建立了专业数据库、网络营销、按需出版、互动教育等不同的商业模式,并且在增强数字化基础建设、加强并购重组等资本运作、建立以顾客为中心的营销理念以及完善数字出版产业链等方面加强战略规划。
Driven by digital technologies and network technologies, leading international publishing groups such as Elsevier, Springer and Bertelsmann have actively expanded their digital publishing businesses and formed a diversified digital publishing format. At the same time, they have established professional databases and networks Marketing, on-demand publishing, interactive education and other business models, and strengthen strategic planning in such areas as strengthening digital infrastructure, strengthening the capital operation of M & A and restructuring, establishing a customer-centric marketing concept and improving the digital publishing industry chain.