名人经商,在国外事如平常。尤其是体育界的世界名人,更是商界必争之“宝”。但是,我国的“世界体育名人”,在他(她)们“功成名就”之后,大多或销声匿迹,或从政为官,或到国外谋生,大名鼎鼎,如此“扫地”。然而,著名“体操王子”李宁却开我国体育界之“先例”。他在拿到106枚金牌(其中14枚世界级金牌)、并创造了“李宁飞吊”、“李宁双杠”之后,随即来了一个“侧空翻”,转到了“一墙之隔”的商业界:于 Celebrity business, as usual in foreign countries. In particular, the celebrities in the sports world are the “treasure” that the business community must contend with. However, most of the “world sports celebrities” in China have become “sweeping the floor” after they or their fame has become or disappeared, or they have been politically elected officials or have gone abroad to make a living. However, the famous “gymnastics prince” Li Ning has opened the “precedent” of sports in China. After getting 106 gold medals (including 14 world-class gold medals), and creating the “Li Ning Flying Crane” and “Parallel Limbs”, he immediately came to a “flip flops” and turned to the business community “separated by a wall”: