一年一度的中央电视台广告招标已经不仅仅是传媒业、企业界和广告圈所关注的话题,说它已经成为大众话题、公众事件并不为过。 11月18日前一周,我接到许多媒体要求采访的电话,采访的话题都是关于央视招标的。但是这些采访关注的并不是央视招标本身的方方面面,他们最关注的是“央视招标是否激化了央视和省级卫视之间的矛盾”这类的问题。从1995年孔府家酒当标王,到今年宝洁拔得头筹,央视招标在风雨与喝彩声中走过了十一年的历程。在2003 The annual CCTV advertising bidding has become more than just a topic of concern to the mass media, businesses and advertising circles. It has become a public topic and public events can not be overemphasized. One week before November 18, I received many calls from the media for an interview, all of which were about the bidding by CCTV. However, these interviews are not concerned with all aspects of the CCTV bidding itself. What they are most concerned about is whether CCTV bidding intensified the contradictions between CCTV and provincial TV stations. Since 1995, the Confucian family dangling wine king, topping this year, Procter & Gamble, CCTV tender in the storm and applause passed eleven years of history. In 2003