最近两年,品牌服装企业直营化之风日盛。直营化主要表现在两个方面:其一,将原来由代理商经营的区域收回,改为分公司经营,由分公司直接管理加盟店或开设直营店。其二,大力开设新的直营终端,或者将原来的加盟店收回直营。 The last two years, brand clothing enterprises directing the wind of flourishing. Direct-run mainly in two aspects: First, the original area managed by the agents recovered, replaced by branch operations, by the branch directly manage the franchise or set up direct sales stores. Second, vigorously open a new direct terminal, or the original franchise stores to recover Direct.