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进入新世纪之后,红色旅游越来越受到人们的青睐。城市的红色旅游如何能够得到长足发展,也成为人们思考的问题。文章以南京市为例,分析了城市发展红色旅游的优势,该市拥有丰富的红色旅游资源,便捷的交通体系,丰富的客流资源,完善的旅游产业基础。指出其存在的问题:红色旅游资源地点分散,冷热不均,红色旅游产品开发层次不深,免费开放模式之下的发展瓶颈,多种旅游资源整合不够。在此基础上,提出了发展建议:充分整合各种旅游资源,深度开发红色景点;开展红色景点区域联动,开发红色旅游精品线路;注重营销策略,产业化运作红色旅游。
After entering the new century, red tourism is more and more favored by people. How the city’s red tourism can make great strides has also become a problem for people to think about. Taking Nanjing as an example, the article analyzes the advantages of urban development of red tourism. The city has rich red tourism resources, convenient transportation system, abundant passenger resources and perfect tourism industry foundation. Points out its existing problems: scattered red tourism resources, uneven hot and cold, red tourism product development is not deep, the development of free and open bottlenecks under the mode of development, a variety of tourism resources integration is not enough. On this basis, we put forward suggestions for development: fully integrate all kinds of tourism resources, develop the red spots in depth; coordinate the red spots and develop red tourist routes; pay attention to the marketing strategy and industrialized the operation of red tourism.