广告公司的全球化广告全球化是资本全球化的必然需求。在全球经济竞争的格局里广告促销是市场战略中极为重要的角色。80年代,美国在国际市场每年支出的广告费是1300亿美元,到了90年代每年已超过了1700亿美元。1998年突破了 Globalization of Advertising Companies Advertising globalization is an inevitable requirement of capital globalization. In the global economic competition advertising promotion is an extremely important role in the marketing strategy. In the 1980s, the U.S. annual advertising expenditure on international markets was 130 billion U.S. dollars and by the 1990s it exceeded 1,700 billion U.S. dollars. Breakthrough in 1998