论文部分内容阅读
如今走进大中型商场都可看到,规格不一、功能有别、牌号繁多的国产彩电,吸引着日益众多的顾客。据统计,去年全国共生产彩电1637万台;今年1~7月份,产量已达1035万台,同比增长近20.3%,销售520万台,同比增长33%。据有关部门统计,目前国内彩电的市场占有率稳居90%以上。 国产彩电所以能赢得越来越大的市场份额,主要原因是质量的稳定而且价格低于进口产品。据从电子工业部市场处获悉,目前国产彩电的品种规格已基本实现系列化,初步满足了国内不同消费层次对彩电品种的需求,市场需求量最大的54CM以下的彩电,大规模生产的技术已经成熟,产品各项性能指标达到或超过了国外同类产品的标
Nowadays, large and medium-sized shopping malls can be found in the market. Domestic color TVs with different specifications, different functions, and different brands attract more and more customers. According to statistics, last year the country produced a total of 16.37 million color TV sets; this year from January to July, the output reached 10.35 million units, an increase of nearly 20.3% year-on-year, and sales of 5.2 million units, an increase of 33%. According to statistics from related departments, the current domestic market share of color TV stands steadily above 90%. Domestic color TVs have been able to gain more and more market share, mainly due to their stable quality and lower prices than imported products. According to the information from the Ministry of Electronics Industry, the domestic variety of color TV sets has basically been serialized, and it has initially met the demand for color TV sets at different levels of consumption in China. The color TVs with the largest market demand below 54CM have already been mass-produced. Mature, product performance indicators have reached or exceeded the standard of similar foreign products