随着凯恩斯主义或拉动内需政策的深入,在今天,消费逻辑充塞社会。消费产品就等于消费设计——人们最普遍接受的信念——我设计,我消费。但我们必须认识到当代设计的符号、存在、结构、意义、隐喻、制度、文化、生活、求解、生产力、责任所依赖的丰富概念信息——这一系列问题的复杂性。洞悉消费立场下的设计新概念,有助于我们明晰设计新词群里传递出诸多人们不可忽视的思想新观念、社会新信息与时代新特征,当代设计也在昭示人类的生活、道德、经济,甚至国家身份与地位的状况。本文旨在为消费立场下的设计提供建设性策略与导向性行径。 With the deepening of Keynesianism or the policy of boosting domestic demand, the logic of consumption is stuffed the society today. Consumer products equate to consumer design - the most commonly accepted beliefs - I design, I consume. But we must recognize the rich conceptual information on which symbolism, existence, structure, meaning, metaphor, system, culture, life, solution, productivity and responsibility of contemporary design depend on the complexity of the series of questions. Insight into the new concept of design under the position of consumption helps us to convey a lot of new ideas and new information and new characteristics of the times that many people can not ignore in the clear design of new groups of words. Contemporary design also shows that human life, morals and economy , And even the status and status of the country. The purpose of this paper is to provide constructive strategies and guiding behaviors for the design of consumer positions.