2006年6月24-25日,由上海大学影视艺术技术学院主办、《中国广告》杂志社协办的“全球化背景下的广告理论与实务”国际学术研讨会在上海大学国际会议中心隆重举行。研讨会共收到学术论文60余篇,陈培爱、黄升民、丁淦林、喻国明、陈刚、张金海、金定海、张惠辛、戴元光、许正林? From June 24 to 25, 2006, the International Symposium on “The Theory and Practice of Advertising in the Background of Globalization” sponsored by Shanghai University of Film and Television Arts and Technology and co-sponsored by China Advertising magazine was held at the Shanghai International Conference Center. The symposium received a total of 60 academic papers, Chen Pei-ai, Huang Shengmin, Ding Ganlin, Yu Guoming, Chen Gang, Zhang Jinhai, Jin Dinghai, Zhang Huixin, Dai Yuan-guang, Xu Zhenglin?