进入移动互联网时代后,网络营销的表现形式已发生巨大变化。为更好实现电商人才培养目标,适应社会发展需求,分析了当前网络营销课程存在的几个典型问题,并针对相关问题对网络营销课程的改革提出了教学内容和教学方法上的解决方案,以确保教学效果和教学目标的实现。 Into the mobile Internet era, the form of Internet marketing has undergone tremendous changes. In order to better achieve the goal of cultivating e-commerce talents and meeting the needs of social development, this paper analyzes several typical problems existing in current e-marketing courses, and puts forward solutions to the reform of e-marketing courses based on related issues. To ensure the teaching effectiveness and teaching goals.