“十二五”期间,全球旅游业总体呈发展上升之势。我国入境旅游在数量上和发展速度上更是显示出快速增涨的势头。在今后一段时期内,入境游仍将是我国旅游业的重要组成部分和发展重点。九寨沟国家级风景名胜区作为我国重要的旅游目的地和世界自然遗产保护地以及国家5A级旅游景区,每年吸引着大量入境游客。本文以九寨沟入境游市场的游客人口特征为例,对其入境游产品战略进行了深入分析,为我国相类似旅游风景区入境游市场的快速发展提供参考。 During the “Twelfth Five-Year Plan”, the global tourism industry showed an overall upward trend of development. Inbound tourism in our country shows the momentum of rapid growth in quantity and speed of development. In the next period of time, inbound tourism will remain an important part of China’s tourism industry and its development focus. Jiuzhaigou National Scenic Area, as an important tourist destination in China and a World Natural Heritage Site and a national 5A-level tourist attraction, attracts a large number of inbound tourists each year. This paper takes the tourist population characteristics of Jiuzhaigou’s inbound tourist market as an example to conduct an in-depth analysis of its inbound tourism product strategy, providing reference for the rapid development of inbound tourism market in similar tourist scenic spots in China.