近年来,市场中提到的最多就是创新。技术创新,营销创新,模式创新。在产品创新的过程中,除了现有技术的创新,新产品的创新似乎更让人眼前一亮。从市场调研到产品研发再到试销推广,尽管产品创新的过程比较艰辛,但能否真的被市场接受,才是检验产品创新的试金石。近年来,小家电行业中创新型的产品层出不穷,但能够创造如电磁炉般巨大市场的产品却不多。 In recent years, the most mentioned in the market is innovation. Technological innovation, marketing innovation, model innovation. In the process of product innovation, in addition to the prior art innovations, new product innovation seems even more impressive. From market research to product development to test marketing promotion, although the process of product innovation is more difficult, but whether it can really be accepted by the market is the touchstone of product innovation. In recent years, innovative products in the small household appliance industry have emerged in abundance, but not many have been able to create such a huge market as induction cooker.