本文通过对新媒体交互性、超时空性等优秀性质进行分析进而得出在新媒体环境下搭建大学生党建平台的必要性,并指出建设面临的难点和挑战,最终提出具体措施,达到促进大学生党建活动的开展,增强高校党建工作的渗透力和吸引力的目的。 Through analyzing the excellent nature of new media such as interactivity and time-space performance, this paper concludes the necessity of establishing a platform for party building of undergraduates under the new media environment and points out the difficulties and challenges that the construction faces. Finally, it puts forward concrete measures to achieve the goal of promoting the party building Activities carried out to enhance the penetration and attractiveness of the party building in colleges and universities.