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在做预测之前,不妨先回顾一下搜狐自身在2012年的情况。2012年,尽管中国经济增长放缓,但值得高兴的是,搜狐集团总收入仍比2011年上升25%,历史上首次突破10亿美元大关。2012年第四季度,搜狐品牌广告收入达到之前预估的上限,主要因为汽车、在线视频和房地产板块表现稳健。2012年第四季度品牌广告收入为8200万美元,较2011年同期增长6%,较上一季度增长5%,收入的同比和环比增长主要是由于
Before making a prediction, we might as well review the situation of Sohu itself in 2012. In 2012, despite the slowdown in China’s economy, it is delightful that total revenue of Sohu Group is still up 25% from 2011, surpassing the mark of 1 billion U.S. dollars for the first time in history. Fourth quarter of 2012, Sohu brand advertising revenue reached the previous forecast of the upper limit, mainly due to the steady performance of the automotive, online video and real estate sections. In the fourth quarter of 2012, brand advertising revenue was 82 million U.S. dollars, an increase of 6% over the same period of 2011 and an increase of 5% from the previous quarter. The year-on-year and quarter-over-quarter increases in revenue were mainly due to