品牌打造的过程中,人们往往重视产品质量、媒体广告等方面因素,而忽视包装设计对品牌打造的作用。实际上其所起的作用是十分重要的:包装是产品的外衣、是打造品牌的重要载体,通过包装的外观形象等视觉、甚至触觉感受,更易体现品牌内涵和产品个性,形成差异化的符号特点。 Brand building process, people often attach importance to product quality, media advertising and other factors, while ignoring the role of packaging design on brand building. In fact, its role is very important: packaging is the product of the coat, is to build an important brand of the carrier, through the packaging of the appearance of the visual image, or even tactile feel more easily reflect the brand content and product personality, the formation of different symbols Features.