自办发行已经历了漫长的近30年的历程,以晚报为代表的都市类报纸也走过了快速增长的20多年,种种迹象表明,报纸发行正在发生着深刻而复杂的变化,层出不穷的新问题、新趋势把我们推到了一个需要高度重视、给力应对、改革创新的节点上。报纸发行的新环境、新变化我们不妨对以下几个现象进行分析。第一,自办发行业态的变化。报纸自办发行的初衷是打破邮局垄断,提高发行质量,最初的业务就是单纯的报纸 Since its issuance has gone through a long period of nearly 30 years, the evening newspapers as the representative of urban newspapers have also gone through rapid growth of more than 20 years, there are indications that the newspaper distribution is undergoing profound and complex changes in an endless stream of new Problems and new trends have pushed us to a node that needs to attach great importance to coping with and reforming and innovating. New Circulation of Newspapers and New Changes We may wish to analyze the following phenomena. First, changes in the format of self-publishing. The original intention of the newspaper to run its own distribution is to break the post office monopoly, improve the quality of the issue, the initial business is a simple newspaper