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时下的北京,购物场所的兴建与开业,涌现九城,加上原有的各类商业营销设施,给北京市民和外埠来京人员带来了极大的方便。但这些购物场所在商业营销中是否满足了广大顾客的多方面要求了呢?北京各商场在消费者心目中的形象和地位到底怎样呢?目前,由北京市商业咨询公司主持,联合北京市17家大中型百货商场发起的“’93之春您满意吗?”大型消费者调查的结果给了我们比较全面的回答。这就是: 一、名列综合指标最佳的前十名是: 1.王府井百货大楼 2.天桥百货商场 3.蓝岛大厦 4.城乡贸易中心 5.西单百货商场 6.燕莎友
Beijing nowadays, the construction and opening of shopping venues, the emergence of NINETOWNS, together with various types of commercial marketing facilities, have brought great convenience to Beijing citizens and foreigners to Beijing. However, are these shopping venues satisfying the various requirements of the majority of customers in commercial marketing? What are the image and status of Beijing shopping malls in the minds of consumers? Currently, they are chaired by Beijing Business Consulting Co., Ltd. The “’93 Springs’ Satisfaction with Large and Medium-sized Department Stores Are You Satisfied?” The results of the large-scale consumer survey gave us a more comprehensive answer. This is: I. The top ten best ranked comprehensive indicators are: 1. Wangfujing Department Store 2. Tianqiao Department Store 3. Blue Island Building 4. Urban and Rural Trade Center 5. Xidan Department Store 6. Yan Shayou