企业形象与CI理论文化,之所谓“文治教化”也。它是人类社会从野蛮到文明进程中在科学、艺术、宗教、道德法律、风俗习惯等方面的表现,它的形成是一个主观到客观过渡的过程。现代企业文化概念最早出现于美国,是美国的一些管理学家总结日本管理经验之后提出来的,而其作为一种主 Corporate culture and CI theory of culture, the so-called “liberal arts education” also. It is the manifestation of human society in the process of barbarism to civilization by science, art, religion, moral law, customs and habits. Its formation is a subjective to objective transition. The concept of modern corporate culture first appeared in the United States, some of the management scientists in the United States summed up the Japanese management experience came forward, and as a master