品牌建设是提升农业竞争力的重要基石,农民合作社通过重视品牌建设、塑造品牌形象,宣传自有品牌或区域性品牌提升自身竞争力,是实现节本增效、保证产品质量安全、实现持续发展的重要途径。一般而言,农民合作社品牌建设主要经过品牌创立—品牌培育—品牌扩张—品牌巩固、成熟等阶段,同时我国各级政府出台了各种政策支持农民合作社加强品牌建设。本刊梳理了商标注册、区域品牌认 Brand building is an important cornerstone to enhance the competitiveness of agriculture. By focusing on brand building, shaping the brand image and promoting its own brands or regional brands, farmer cooperatives can enhance their competitiveness by implementing cost-saving measures to ensure product quality and safety and achieve sustainable development Important way. In general, the establishment of farmer cooperatives brand mainly through brand creation - brand cultivation - brand expansion - brand consolidation, mature stage, at the same time all levels of government at all levels have promulgated various policies to support farmers cooperatives to strengthen brand building. Journal combing the trademark registration, regional brand recognition