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在信息高速发展的今天,网络作为一种新媒体出现,并对电视的发展产生着巨大的威胁。电视想要在竞争中获胜,取得较大的市场占有率,就必须和网络相结合。本文就电视与网络强强联合的原因、评价标准、表现等因素进行分析,结合具体的案例,探索中国电视应该走的道路,分析中国传媒业的新时代。
With the rapid development of information, the Internet has emerged as a new medium and posed a tremendous threat to the development of television. TV wants to win in the competition, get a larger market share, it must be combined with the network. This article analyzes the reasons for the combination of TV and network, evaluation criteria, performance and other factors. Based on the specific cases, this paper explores the path that Chinese TV should go and analyzes the new era of Chinese media industry.