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《胜者为王》是根据美国现阶段的火爆节目衍生而来的一档策略真人秀节目。首先真人秀占据目前收视最好的、独占鳌头的地位;其次益智节目从简单的知识竞赛向策略为主的方向转变。目前是一个看“秀”的年代,观众喜欢看真人秀,所以传统的益智节目也在向真人秀的方向看齐。自山东卫视准备推出这档节目后,游戏平台、腾讯、360手机助手在第一时间抢占商机与山东卫视进行合作。这档新节目关注度高的原因,我将从它的收视人群、节目内容、节目亮点和品牌规划等方面来进行分析。
“Winner is King” is a reality TV show based on popular programs in the United States. First of all reality shows occupy the current ratings as the best, leading position; followed by the program from a simple puzzle knowledge-based strategy to change the direction of the main direction. It is a time to see “show ”, viewers like to watch reality shows, so the traditional puzzle programs are also in the direction of the reality show. Since Shandong Satellite TV to launch this program, gaming platform, Tencent, 360 mobile assistant in the first time to seize business opportunities and Shandong Satellite TV cooperation. The reasons for this new show’s high profile, I will analyze from its audience, program content, highlights and brand planning.