电视新闻节目主持人是一档节目的标签,主持人的语言形象和主持风格直接影响到节目的收视率。传统的节目编排和播报形式已经难以满足审美提升的电视观众,新闻节目的独特视角、主持人的个性化语言风格成为营销关键。主持人在迎合受众口味的过程中形成了自己独特的语言风格,本文概述了新闻节目主持人语言风格差异,并提出主持人个性化发挥时出现的问题。 TV news program host is a file label, the host’s language image and hosting style directly affect the program’s ratings. Traditional programming and broadcast formats have been difficult to meet the aesthetic appreciation of television viewers, news programs, a unique perspective, the host’s personalized language style has become the key marketing. The moderator has formed his own unique style of language in catering to the taste of the audience. This article gives an overview of the differences in the style of the host of the news program and presents the problems that arise when the host personalizes it.