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计白当黑是中国书法的传统术语,在中国书画艺术领域有着广泛的应用。随着技术水平的不断进步,人们的审美观念也不断发生着变化,将现代设计的理念与传统计白当黑手法相的结合,构建出多元化的艺术新形态,使设计的观念、思维、风格、审美渗透出独特的文化价值。通过资料整理和实例海报设计制作,对实例进行分析研究并提出总结。本文主旨是通过合理的应用计白当黑的手法可以获得意外的、有趣味、使观者从里面看到新的东西,产生新的形象。而白与黑、虚与实的相互穿插对立,这种在视觉上的对抗和矛盾能使人在视觉上得到满足和快感。黑和白的彼此介入,既表达了各自的含义,又是一种一语双关的表现使我们在体会到“形状”的同时,更感受到一种图形间隐藏的神秘性与奇妙的智慧。可见,计白当黑对于设计领域具有非常重要的意义。
White when black is the traditional Chinese calligraphy terms, has a wide range of applications in the field of Chinese painting and calligraphy. With the continuous improvement of technology, people’s aesthetic concepts are constantly changing. The combination of the concept of modern design and the traditional method of using black as the means to construct a new art form of diversification makes the concept of design, thinking and style , Aesthetic infiltration of a unique cultural value. Through data collation and example poster design and production, the examples are analyzed and summarized. The main idea of this paper is that through reasonable application of the technique of white when the black can get unexpected, interesting, so that the viewer can see the new things from the inside to produce a new image. The white and black, virtual and real interspersed with each other, this visual confrontation and contradictions can make people visually satisfy and pleasure. Black and white intervene each other, not only expressed their own meanings, but also a pun on the performance so that we experience “shape ” at the same time, more feel a kind of hidden mysterious and fantastic wisdom. Can be seen, when the white count as the black design area has a very important significance.