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前言中国人历来对名字颇为考究,古代的时候,但凡有点身份的开发商,必然要字、号、学名等都齐全。我们可以从一个人的名号中看出他的籍贯、宗族甚至身份。而对于发展了十多年的京城房地产而言,一个响亮的、经典的楼盘除了要有好产品外,好的推广方案尤其是好的案名不可或缺。别墅作为居住领域的最高形态,开发商对最能体现一个项目特色的案名更是费尽心思,力求让仅有几个字的案名体现出该别墅所处的区域、项目特色以及风格等。
Foreword The Chinese have always been quite elegant about the name. In ancient times, any developer with a certain identity must have a complete list of words, numbers, and scientific names. We can see from a person’s name his place of origin, clan or even identity. And for the development of real estate for more than a decade in Beijing, a resounding, classic real estate in addition to have a good product, good promotion programs, especially good case name is indispensable. Villa as the highest form of living area, the developer of the project name to best reflect the characteristics of a project is even more painstaking, and strive to make only a few words of the case reflect the villa where the region, the project features and style .