杨海军:媒介融合背景下中国广告理论与实践的十大话题河南大学新闻与传播学院副院长、教授作者认为,媒介融合是当前中国广告业面临的最大实际问题,媒介融合打破了中国广告业的生态。他认为媒介融合 Yang Haijun: Top Ten Topics in Chinese Advertising Theory and Practice under the Background of Media Convergence The associate dean and professor of Henan University School of Journalism and Communication believe that media convergence is the biggest practical issue that China’s advertising industry is currently facing. Media convergence breaks the gap between China’s advertising industry Ecology. He thinks of media convergence