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文章通过近几年对北京地域视觉文化和设计的探索,结合视觉设计专业的教学要求,从理念、方法到实践,系统分析了北京地域文化特征和视觉创意设计,寻求地域化视觉设计与专业教学的关联。同时,开发和利用设计教育资源,更好地服务地方经济,为文化创意产业的发展打造新的领域。
Through the exploration of visual culture and design of Beijing area in recent years, combined with the teaching requirements of visual design specialty, the article systematically analyzes the regional cultural characteristics and visual creative design of Beijing from the concept, method and practice, and seeks for the regional visual design and professional teaching The association. At the same time, the development and utilization of design education resources to better serve the local economy and create a new field for the development of cultural and creative industries.