1998年6月2日中国广告协会正式批准成立《全国电视购物协作会》。该协作会是一个全国性的、具有权威性的行业协会组织。本会的宗旨为:在坚持党的四项基本原则和改革开放的方针指导下,团结全国电视购物工作者,为促进中国电视购物事业的发展,维护市场,自律行为,规范经营,加强行业自律,保护消费者权 June 2, 1998 China Advertising Association formally approved the establishment of the “National Television Shopping Association.” The collaboration is a nationwide, authoritative association of industry associations. Under the guidance of the four basic principles of the party and the guideline of reform and opening up, the mission of the Association is to unite TV shoppers across the country. In order to promote the development of China’s television shopping industry, safeguard market and self-discipline, standardize operation and strengthen self-regulation of the industry , Protect consumer rights