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《营销实站》如何将西方先进的营销理念与中国市场实际相结合,寻找最佳市场切入点,是此讲座的重点。讲座运用实战的手法,系统讲解了营销的各种要素、各环节之间的关系及如何运用。从品牌与产品之间的关系,到如何利用这种关系进行有效的推广,从通路到终端控制,从媒体组合到销售管理,从实战指导到市场误区,从促销运作到广告创意等各方面具体讲解了营销的各个层次及利用方法,具有很强的实战及可操作性。北京中旭智业文化发展有限公司出品主讲人:刘永炬共10张光盘980元咨询电话:010-83165213
How to combine the advanced marketing concepts of the West with the reality of the Chinese market and find the best entry point for the “Marketing Station” is the focus of this lecture. The lectures used actual combat techniques to systematically explain the various elements of marketing, the relationship between the various links, and how to use them. From the relationship between the brand and the product, to how to use this relationship for effective promotion, from access to terminal control, from media composition to sales management, from practical guidance to market misunderstandings, from promotion operations to advertising creativity, etc. Explained the various levels of marketing and the use of methods, has a strong practical and operational. Beijing Zhongxu Zhiye Culture Development Co., Ltd. Presented by: Liu Yongju 10 CDs 980 yuan Tel: 010-83165213